AirProjects was retained by the Oklahoma City Airport Trust to develop a new concession master plan for Will Rogers World Airport. Airport management retained AirProjects to obtain a fresh perspective on the concession program and gather ideas on ways to update the concession program to reflect the modern Oklahoma City and enhance customer service. AirProjects analyzed the performance of the existing concession program, comparable airport programs, and local and national industry trends; conducted market research; analyzed demand and developed supportable concession space and sales projections; and developed the concession master plan. AirProjects assisted Airport management in determining the concession management approach and leasing strategy. Outreach efforts were conducted in the local community to inform small and local businesses of the concession opportunities. AirProjects also assisted Airport management with developing and executing the competitive solicitation process to award the new concession leases.