Logo Phoenix Sky Harbor International Airport - Phoenix, Arizona
 

With the goal of increasing airport revenue through the issuance of a request for proposals to attract entities to operate an expanded outdoor advertising program at the airport, the City of Phoenix Aviation Department sought the expertise of AirProjects to develop a comprehensive outdoor advertising plan for Phoenix Sky-Harbor International Airport. AirProjects' responsibilities included analyzing the performance of the existing outdoor advertising program, gathering and analyzing data related to comparable outdoor airport advertising programs, researching advertising trends occurring in both airport and non-airport environments, identifying relevant new display types and technology, developing an outdoor advertising plan that identified many new locations for outdoor advertising at the airport, providing associated sales and revenue projections, and performing feasibility analyses to ensure profitability and determine the business terms of the future contract.

The final deliverable included a comprehensive outdoor advertising plan that included display types and locations, photo mock-ups of the future advertising, and sales and revenue projections by location and display type. AirProjects additionally provided feasibility analyses from both the airport operator and advertising concessionaire perspectives. AirProjects also developed leasing and management strategy, as well as capital investment estimates to assist the airport in budgeting for the future program.

Phoenix Sky Harbor International Airport - Phoenix, Arizona
Phoenix Sky Harbor International Airport - Phoenix, Arizona
Phoenix Sky Harbor International Airport - Phoenix, Arizona

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