Logo Intercontinental and Hobby
 

AirProjects provided solicitation consulting services to the Houston Airport System prior to the issuance of the commercial advertising concession RFP for George Bush Intercontinental and William P. Hobby airports. AirProjects collected and analyzed in-terminal financial performance data for both airports and toured the facilities to understand the existing advertising programs and develop performance baselines for both programs. AirProjects then performed a high-level review of the RFP prepared by the Houston Airport System with a specific focus on the proposed advertising display inventory, the proposed business terms, and the general structure of the proposer response requirements. AirProjects provided recommendations regarding additional advertising locations that could enhance the revenue potential of the future advertising programs and provided a feasibility analysis to validate the business terms.

Houston Bush Intercontinental and William P. Hobby Airport

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