Logo Hartsfield-Jackson Atlanta International Airport

AirProjects was retained to provide advertising program assessment and solicitation consulting services to the City of Atlanta’s Department of Aviation. The City intended to issue two requests for bids to operate the in-terminal and outdoor advertising programs at Hartsfield-Jackson Atlanta International. AirProjects performed a high-level review of the existing program, assessed the future advertising inventory plan prepared by Airport management, and offered recommendations regarding rental terms that would attract potential bidders and maximize revenue to the City. AirProjects began this effort by providing an analysis of the existing advertising inventory and its historical financial performance. AirProjects conducted a site visit to better understand the potential advertising opportunities available and provided recommendations regarding ways to enhance the future advertising plan. AirProjects provided sales and revenue estimates for the future program as well as recommendations for the lease term, business terms, minimum qualifications for proposers, and construction schedule.

Hartsfiled-Jackson Atlanta International Airport

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